The Hwy52 Blog

Updates from Hwy52 Digital and curated industry information to help small to medium sized businesses get found online and stay ahead of the competition.

What's in a (Canadian Domain) Name?

Like many of you I no longer use the yellow pages to look for products and services but instead rely on the major search engines Google, Bing and Yahoo. When I need a product or service for either personal or business use I simply enter the keyword or phrase in to my favourite search engine and based on the search results I will decide how to proceed. Getting your business to rank high on natural search results pages is important but just as important is whether a potential customer will click through to your site or to your competitors site.

There are many reasons why people choose one business over another when both rank high on search engines, but I want to discuss only one for now  - your domain name type.

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