The Hwy52 Blog

In today's rapidly evolving digital landscape, you might be wondering if Google Ads still pulls its weight. With new platforms and strategies constantly emerging, it's a fair question for any business owner or marketing manager focused on achieving tangible results. The short answer? Absolutely. Google Ads, when implemented strategically, remains a highly effective way to connect with potential customers actively searching for what you offer. In this post, we'll explore why this platform continues to be a cornerstone of successful digital marketing.

For many small business owners, sorting out fact from fiction regarding how to use the internet to grow their business can be a real challenge. There is an overabundance of information on the topic and answers are often hard to come by or overly technical. Does internet marketing really work? Where do I host my website? What about security? What is SEO? How does it all work anyway?

At Hwy52 Digital we have been helping businesses in Oakville, Burlington, Milton, Halton Hills and throughout Ontario get found online and stay ahead of the competition since 2008. Whether you have a new business or want to grow an existing business,

I attended an event in Toronto recently that was hosted by Google Canada to kick-start the recently launched "Google Engage for Agencies" program. The Engage for Agencies program is new and its purpose is to provide training and support for agencies (like us) that help businesses with their AdWords efforts.

The event was first class and featured a keynote presentation by Chris O'Neil, director of Google Canada, as well as presentations, training and Q & A by other "Googlers" from the AdWords division.

Here is some information from the event you might find interesting.