Over the years we have been called upon to write press releases as part of our customers digital marketing strategies. Although the reasons for sending out press releases may have changed, the basics of how to write a press release has not. So, in the spirit of sharing, here is some information you might find useful on how to write an effective press release for beginners.
First of all, let's get straight what a press release is and is not. A press release is a short article written in a factual way. It is not a sales letter or an advertisement. Its main purpose is to promote your product, company, or event to the media in order to gain publicity. A well written press release can make a reporter's job easier by providing the basics for a news story, but a poorly written one will be discarded.