Search engine optimization, or SEO, is the term used to describe the strategies and tactics that businesses need to implement to have their important web pages rank high on Google.
When a search query is entered into Google, the page of results that is returned is known as the search engine results page or SERP. With the recent advancements in AI it is no longer sufficient to just rank on the Google SERPS. Google's Gemini AI overviews and Chat GPT, among others, has changed the search landscape significantly.
Within the field of SEO It is becoming clear that many of the same strategies and tactics for ranking on Google also apply for ranking on the various AI tools as well - especially for "bottom of funnel" searches.
Ranking high in both the SERP's and AI tools when a propesct searches for the products or services you provide is an essential part of any modern marketing strategy because it is the most cost effective way to create new customers and grow your business.
At Hwy52 Digital, our focus is on helping small to medium sized businesses rank higher on the major search portals (Google, Gemini, Bing, ChatGPT) that people are using to find your products and services, by providing creative and effective SEO services.
Since 2008, Hwy52 Digital has been helping local, small to medium sized businesses succeed by providing a range of cost-effective and results-oriented SEO services. Over that time we have built a reputation for being a professional and creative supplier with businesses just like yours throughout Canada.
Our results oriented, SEO strategies focus on the following areas:
